File it as ™.
Defend it as ®.
End-to-end trademark registration, search, litigation and portfolio audit — for founders filing their first mark and enterprises defending five thousand of them.
A complete trademark practice, filed under one roof
From first search to international recordation — including buy-and-sell, licensing and franchising agreements.
Trademark Registration
- Trademark filing
- Expedited (Tatkal) filing
- Trademark search
- Objection replies
- Renewal (every 10 years)
Global Filing
- USA
- United Kingdom
- Middle East
- EU & other countries
- Madrid Protocol coordination
Litigation & Opposition
- Trademark opposition
- Rectification
- Infringement cases
- Civil & criminal remedies
Transfer & Care
- Assignment
- Buy & sell
- Portfolio audit
- Portfolio management
The registration docket
A trademark moves through the registry in a fixed order — this is the sequence, and the checkpoints, your application will pass through.
Search & analysis
Check availability of your brand name or logo and flag conflicts or risk factors before filing.
Filing
Preparation and filing of the application under the appropriate goods & services classes.
Objection handling
Drafting and filing a reply to any objection raised in the Examination Report.
Opposition proceedings
Filing or defending an opposition before the Trademark Registry.
International filing
Filing under the Madrid Protocol, coordinated with foreign associates, for global protection.
Renewal
Monitoring and renewing the registration before expiry — valid for 10 years at a time.
Two filing modes, one registry
| Mode | Timeline | Government fee | Notes |
|---|---|---|---|
| Trademark Registration in Tatkal Mode | 4–5 months | 5× standard fee | Priority processing under the Tatkal registration scheme |
| Trademark Registration in Normal Mode | 6–8 months | ₹4,500 / individual ₹9,000 / company or partnership |
Per class, per trademark |
Stop counterfeits at the port, not the courtroom
Once your trademark is registered, we record it with the Indian Customs IPR Portal — a simple formality that lets customs officers intercept counterfeit goods before they ever reach the market.
Get Customs IPR RecordationThe registry's highest tier of protection
A mark recognised as "well-known" by the Trademark Registry gets protection across every class and geography, with stronger enforcement against unauthorised use — the tier that names like Coca-Cola, Apple and Google hold.
Selling or transferring a trademark
Execution of the assignment deed
A registered or unregistered trademark is sold and transferred with goodwill through an assignment deed in favour of the transferee, then filed at the Trademark Registry.
| Item | Fee |
|---|---|
| Registered trademark | ₹9,000 |
| Each unregistered trademark | ₹1,800 |
| Stamp duty on transaction value | 6% |
Is every mark in your portfolio still valid and unthreatened?
We check portfolio status, flag identical or confusingly similar filings by others, and recommend remedial steps.
Filed in bulk. Watched individually.
Beyond national filing, our practice extends to prosecuting international applications at an affordable cost for domestic and overseas clients alike.
Extensive Trademark Search
We search both the official Registry database and international databases to catch conflicts before they can object your filing.
Registration & Protection
Bulk filing nationally and internationally, paired with ongoing monitoring of competitors and legal action for infringement, passing off, or cancellation.
Opposition & Rectification
Regular journal and registry searches to catch infringing filings early, with opposition and rectification petitions filed to protect your goodwill.
Legalese Law Firm specializes in trademark Registration and protection services, which constitutes trademark registration, trademark search, litigation, and audit services. With over 30 years of experience in Intellectual Property, we are one of the best law firms which has been accredited with several independent recognitions over the years from our prestigious clients and manages a portfolio of more than 5000 trademarks.
We provide a complete range of end-to-end trademark services, including trademark buy and sell, negotiating sales, licensing,g and franchising agreements.
1. Choose Trademark Services
| National Trademark Registration | International Trademark Registration |
| Trademark Litigation | Trademark Transfer |
| Trademark Protection and Care |
2. Trademark Filing Process and Registration
Our End-to-End Trademark Services :
- Trademark Search & Analysis
a. Checking availability of your brand name/logo.
b. Advising on possible conflicts and risk factors. -
Trademark Filing
a. Preparation and filing of trademark application under appropriate classes (Goods & Services). -
Trademark Objection Handling
a. Drafting and filing reply to objections raised by the Trademark Registrar (Examination Report). -
Trademark Opposition Proceedings
a. Filing or defending opposition before the Trademark Registry. -
Trademark Renewal
a. Monitoring and renewing trademarks before expiry (valid for 10 years). -
Trademark Assignment & Licensing
a. Drafting agreements for trademark assignment or licensing.
b. Legal advice on IP commercialization. -
International Trademark Registration
a. Filing under the Madrid Protocol for global protection.
b. Coordination with foreign associates. -
Trademark Infringement & Litigation
a. Legal action against unauthorized use of your trademark.
b. Civil and criminal remedies under Indian law. -
Time of Registration normal process - 6 to 8 months normal mode.
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Time of Registration expedited process - 1 to 2 months
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You can use TM after filing of Application and R after registration.
3. Mode of Trademark Application and Fees
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Trademark Registration in Tatkal Mode: Get Registration of Trademark in 4-5 Months on payment of five times the government fees under the Tatkal registration scheme
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Trademark Registration in Normal Mode: Get Registration of Trademark in normal mode by paying the Govt Filing fee of INR 4500 for individual and INR 9000 for Partnership, Company files trademark, each class, each trademark.
- Avail *50% discount on government fees for startups & MSMEs
4. Prevent illegal Import of Trademark goods
Registration of trademark in the Indian Customs IPR Portal To
Recordation with Customs: After obtaining trademark registration, recordation is advisable with the Indian Customs office to combat the import of counterfeit products and protect your brand in the Indian market. Just a simple formality is required.
Get Trademark Registration in the Indian Customs IPR Recordation Portal
5. Well-known Trademarks
The recognition of a trademark as "well-known" is done by the Trademark Registry for the protection of trademarks in geographical territory and stronger enforcement against unauthorized use and infringement The Well-known trademarks include Coca-Cola, Apple, Google, Etc
Fees: Gov Fee of INR 1 Lac
Get registration as a well-known Trademark
6. Assignment of Trademark and Sale
Assignment of Trademark refers to the sale of the registered or unregistered trademarks against consideration.
Process of Assignment of Trademark
- Execution of Assignment Deed - A registered or unregistered trademark can be sold and transferred with goodwill through the execution of an Assignment Deed against consideration in favour of the transferee by the owner of the trademark and filing of the assignment in the trademark Registry.
- Fees Payable: The Govt Fee of INR 9000 is payable for a registered Trademark and INR 1800 for each unregistered trademark as a transfer charge plus 6% stamp duty on transaction value
- Time Duration: The assignment takes effect from the date of execution of the Assignment deed, and it takes three months to obtain a formal order of assignment in trademark records.
Contact us for the Assignment of a Trademark
7. Trademark Audit
It is conducted to update the status of the trademark portfolio and detect if the existing trademarks are valid and subsisting, and there is no unwanted threat from other identical trademarks candidly applied for registration, and what steps can be taken to remove the threat
8. About The Firm
Our expertise, besides filing national applications, also extends to filing and prosecuting international applications at an affordable cost for both our domestic and international clients
Our Core Trademark Services
Extensive Trademark Search
Trademark search is the essence of the trademark registration process to detect pre-existing similar trademarks that are likely to object the registration. Not only the official database of the Trademark Registry is searched but the international database is also searched as well to ensure smooth registration of trademark.
Trademark Registration, Prosecution and Protection
LLF undertakes the registration of trademark by filing application both national and international on bulk basis followed by effective mechanism of protection of trademark by keeping regular check on the activities of the rival competitors indenting to register similar or identical trademark, and take legal action for infringement, passing off, cancellation of trademark, search and seizure, recovery of damages.
Trademark Audit
Trademarks is the backbone of every business; it is of immense importance that utmost care should be taken to ensure that usage of trademark is proper either through itself or through the execution of franchise and licensing arrangements. We assist our clients conducting due diligence and audits of trademark portfolio to detect improper usage in course of business or in the website and execution of franchisee agreement, licensing agreement and take remedial action, including the verification of the trademark registry records from time to time for verification of validity, updating of trademark records to effect regular change in the proprietor address m mail id etc.
Trademark Opposition and Rectification
We file regular opposition and rectification petitions for cancellation of trademarks filed by the infringers as part of our protection programme infringers who have filed applications for registration of similar or identical trademarks to take undue advantage of the established goodwill of the registered trademark, by conducting regular searches of journal and trademark registry records. We also regularly update clients of relevant conflicting registrations to take steps for cancellation of the trademark registration
Trademark Fees
Our client may choose and avail of any of our above services, which are very cost-effective
Contact Us 
+91-7827973775 | 9810203697
Our Core Trademark Services
A brand that can expand into any category of trademark registration for increasing for market present sustainability.
Extensive Trademark Search
Trademark search is the essence of the trademark registration process to detect pre-existing similar trademarks that are likely to object the registration. Not only the official database of the Trademark Registry is searched but the international database is also searched as well to ensure smooth registration of trademark.
Trademark Registration, Prosecution and Protection
LLF undertakes the registration of trademark by filing application both national and international on bulk basis followed by effective mechanism of protection of trademark by keeping regular check on the activities of the rival competitors indenting to register similar or identical trademark, and take legal action for infringement, passing off, cancellation of trademark, search and seizure, recovery of damages.
Any trade name, picture, logo, scheme of colours, sound, shape, image , label can be registered as trademark.
Registration Process passes through four stages
- Prior Search
- Filing of Trademark Application
- Reply to Objections raised by Trademark Examiner
- Acceptance Registration
Trademark registration takes 6 to 8 months
- Trademark name /logo
- Type of goods Services
- Name Address of the Applicant
- User Proof in case of priority usage
Registration is valid for a period of 10 years & can be renewed thereafter for same period
The registration granted is applicable throughout the country
For each application fee of INR 4500 for individual & INR 9000 for company/society/trust is payable
Symbol ™ can be used after the trademark name is applied for registration and ® is used after registration.
Yes, an applicant can file Multiple application depending upon nature of goods and services manufactured or traded, but for each application separate fees is payable.
Yes, this is necessary for listing of products , this is to identify your goods from other competitors and avoid trademark disputes.
The startup are entitled to seek fee concession of 50 % on the govt Fee amounting to INR 4500
The MSME are entitled to seek fee concession of 50 % on the govt Fee amounting to INR 4500
1. Concept of a Well-Known Trademark
Well-Known Trademark has earned significant recognition among the public, so much so that unauthorized use-even in unrelated classes-may suggest a misleading connection with the brand. It enjoys broad protection across all categories of goods and services.
2. Legal Basis
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Section 2(1)(zg) of the Trade Marks Act, 1999: Defines a well-known trademark.
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Section 11(2) & (6–9): Provides the statutory grounds and factors for determining a mark as well-known.
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Rule 124 of Trade Marks Rules, 2017: Lays down the procedure for seeking recognition of a mark as well-known.
3. Who Can Apply?
Any person — natural or juristic — claiming to be the proprietor of a well-known trademark may file an application to the Registrar of Trademarks under Rule 124.
4. Application Process for Well-Known Trademark
📝 Step-by-Step Procedure:
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Fee:
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₹1,00,000 per mark (as per the 2017 rules).
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Supporting Documents (as applicable):
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Details of trademark registrations/applications in India and abroad.
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Sales figures, turnover, and advertising expenses.
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Market surveys, media coverage, and consumer recognition.
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Evidence of enforcement actions, court decisions, or rulings recognizing the mark.
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List of infringement cases or oppositions involving the mark.
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Examination by Registry:
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The Registrar evaluates the application without opposition from third parties.
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Registrar may publish the mark in the Trademarks Journal before final listing.
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Listing:
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If accepted, the mark is included in the official list of well-known trademarks published on the IP India website.
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5. Factors Considered by the Registrar
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Recognition of the mark by the relevant public.
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Duration, extent, and geographical area of use.
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Promotion and advertising efforts.
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Registration or recognition in foreign jurisdictions.
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Record of enforcement or successful protection against misuse.
6. Protection Granted
Once registered as a well-known trademark, the mark is entitled to:
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Cross-class protection (i.e., protection beyond its own class).
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Stronger enforcement rights against dilution, tarnishment, or misuse.
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Priority in examination during opposition or rectification proceedings.
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Refusal of registration to similar marks even in different goods/services.
7. Conclusion
Registering a mark as well-known is a strategic move for brand owners seeking long-term exclusivity and brand insulation. It provides a robust defense mechanism against brand dilution and unfair commercial advantage by third parties.
✆ +91- 7827973775 | 9810203697 | 0124-4014769 ✉ legaleselawfirm@gmail.com, trademark@legaleselawfirm.com
+91-7827973775 | 9810203697 | 0124-4014769
E-mail :
legaleselawfirm@gmail.com,
contact@legaleselawfirm.com
